Multifamily security systems are much more than just a selling point in today’s multifamily housing market – they are fast becoming a non-negotiable necessity.
With over half of renters citing safety as their number-one concern when choosing a new home in the latest NMHC survey, property managers must go above and beyond traditional security measures to meet such high expectations.
This makes it mission-critical for multifamily property managers to consider upgrading outdated systems. Smart property automation solutions like AI Deterrence not only enhance protection for current residents but also attract new tenants, reduce turnover, and help maintain a property’s value.
Below, we explore why the multifamily industry should consider these advanced security systems as essential, rather than merely ‘nice-to-have.’
The changing face of multifamily security systems
Until relatively recently, security in multifamily communities relied heavily on physical barriers, on-site personnel, and standard video surveillance. Though effective, these methods are reactive and, more often than not, require human intervention for the heavy lifting.
The introduction of AI Deterrence (AID) into security systems, alongside solutions such as access management and video doorbells, marks a seismic shift towards proactive, efficient, and intelligent property management.
AI Deterrence uses advanced algorithms with perimeter video technology, enhancing traditional surveillance with real-time analysis and automated responses. This transforms how property managers approach security, offering not only a deterrent but also an active defense mechanism that requires next to no human intervention.
How AI Deterrence works
Conventional perimeter video systems have long served as the backbone of property security, providing foundational monitoring and recording capabilities. However, these systems require security personnel to review footage and respond to incidents, which can be time-consuming and prone to human error.
AI Deterrence changes this dynamic by incorporating automated features like flashing lights and noise-emitting speakers that activate when the system detects anti-social or unwanted activities. These measures alone are powerful deterrents, but AID takes it a step further. Using advanced AI, the system analyzes behavior in real time, distinguishing between typical and suspicious activities. If a potential threat is detected – such as loitering near an off-limits area – the system delivers a personalized, AI-generated vocal alert, directly addressing the individual by their appearance.
Picture the scene – someone is lingering near a gated entrance for longer than permitted. Instead of only recording the event, the AI Deterrence system immediately sounds out: “Attention person in the black jacket near the gate, you are trespassing.” This immediate, targeted response is not only startling, but effective in preventing further unwanted action.
Impact on property management
The benefits of AI Deterrence extend far beyond boosting security. For property managers, this technology reduces the need for extensive on-site personnel to monitor security, lowering operational costs while increasing efficiency. The automated nature of AID allows staff to focus on more strategic work, safe in the knowledge that the property is under constant, intelligent surveillance.
Moreover, properties equipped with AI Deterrence are more attractive to prospective residents. In a market where safety is becoming more and more of a priority, the assurance of advanced, proactive security can be the decision-making factor in a renter’s choosing process. This added layer of protection not only helps in attracting new tenants, but also in retaining existing ones, contributing to higher occupancy rates and resident satisfaction.
Looking ahead
As the multifamily housing sector continues to evolve, so too must its approach to security. Adding AI Deterrence to your smart home management tech stack represents the next generation of property protection – one that is smart, efficient, and genuinely effective. For property managers looking to stay ahead of the curve, adopting AID shouldn’t be viewed as optional, but as a strategic necessity.
Investing in this technology ensures your property remains secure, competitive, and appealing to today’s increasingly safety-conscious renters. It is no exaggeration to say, then, that the future of multifamily housing lies in intelligent, automated solutions – and AI Deterrence is leading the charge.
Want to find out more on the impact of AI in the multifamily industry? Explore more it in our recent blog on multifamily technology trends to expect in 2025.
