In multifamily rentals, the attention tends to focus on Gen X, Z and Millennial renters. The 60+ category is often overlooked despite making up a significant portion of the US rental demographic. According to recent data, Baby Boomers account for 32.4% of renters living alone in the US. It’s important that multifamily property managers recognize this and have the technology in place to help meet the wants and needs of this generation.
The Baby Boomer Renter
Baby Boomers, individuals born between 1946 and 1964, bring a different set of expectations and requirements of multifamily living compared to other generations. While they may not all be as tech-savvy as their younger counterparts, they appreciate technology that simplifies their lives and enhances their living experience. Here are some key aspects multifamily property managers should consider when catering toward this demographic:
Simple Use Access Technology
Access technology is a key component of multifamily technology and having a solution in place for Baby Boomers that’s easy to use is important. Solutions such as smart locks with keyless entry systems that can be operated with a simple code or accessed via a fob or keycard can provide the convenience and security they value. A user-friendly interface is essential for residents that could find complex systems more challenging.
Smart HVAC Systems
Comfort is a top priority for Baby Boomers and efficiency is also high on their list. Smart HVAC systems can automatically adjust temperatures based on occupancy and resident preferences, ensuring a comfortable living environment without the need for frequent manual adjustments. These systems can also provide significant energy savings, which is an attractive feature for cost-conscious residents of all ages.
Smart Water Management
Water management is another area where multifamily property technology can significantly benefit Baby Boomers. Smart water management systems can detect leaks and inefficiencies, automatically alerting residents and property managers to potential issues. This proactive approach not only prevents costly water damage, but offers peace of mind to residents who may not be able to take immediate action themselves.
Automated communication
All residents like to be notified when maintenance tasks are carried out in their home. Multifamily property managers can implement automated messaging to alert residents when a maintenance worker is on their way. iComfort is a top priority for Baby Boomers while efficiency is high up on their list too. Smart HVAC systems can automatically adjust temperatures based on occupancy and resident preferences, ensuring a comfortable living environment without the need for frequent manual adjustments. These systems can also provide significant energy savings, which is an attractive feature for cost-conscious residents of all ages. Video doorbell solutions can also be used to notify residents when somebody is outside of their home. The two-way audio allows residents to communicate with guests easily through the device without opening the door, adding another layer of security and convenience.
While much attention is given to younger generations, it’s important that multifamily property managers don’t overlook Baby Boomers. By leveraging property technology tailored to their preferences, property managers can create a positive rental experience for all residents.
Want to learn more about an important piece of technology for multifamily residents? Read our recent blog on the benefits that smart video doorbells can bring to your multifamily business.
